Attipico
AI-Powered Bespoke furniture user flow
Role
UX/UI Designer – Intern
Timeframe
June – August 2025
Team
1 Frontend Developer
1 AI/Backend Developer
1 Designer (Me)
Skills
Product Design
Web Design
Copywriting
Overview
Attipico is a bespoke furniture company that wants to optimize their lead qualification process and make efficient use of their valuable customer's time.
Attipico is a B2B bespoke furniture atelier based in Malaga, Spain specializing in seating like chairs, stools, benches, etc. They work with high quality materials and workmanship, resulting in a high-end product for a refined customer base (Interior designers, artists, creative departments, etc). Their workflow starts with personalized videocalls with the potential customer, narrowing down specs, budget and timeframes beforehand. This lead qualification process and the subsequent back-and-forth communication before fully commiting to a project takes time for both sides.
The current situation
Communicating visual references is the most important part of the process, and it's a challenging process for both ends.
Without taking into account the challenges that videocall scheduling imply, the visual references (photos, sketches, etc) are key for the project so that the Atelier can prepare model previews. In many cases, the Atelier ends up with a big workload trying to boil down all the references into a group of files that are suitable to work with.
The solution
Create a User Flow that allows users to express their ideas and graphic references in an effective and understandable way for the Atelier, enabling good communication at the project's start.
Upscaling Attipico’s current website, adapting a Configurator flow with a trained AI algorithm for image generation. This ensures the Atelier receives a uniform set of visual references per project.
Click here for the full size Figma prototype.
Extensive product research showed that creating a bespoke piece of furniture is very complex (ergonomics, weight, materials, textures, etc). Therefore, we set out to prepare an MVP based on the Atelier’s own user research, before perfecting the AI generation and testing with the target users.
I worked closely with the developers, making sure we’re both aligned on which data types we would need from the users.
Design insights
Attipico must convey experience and renown to users through a visually refined website without losing focus on the Configurator user flow.
Knowing that the target users are design-oriented, I reinforced the brand design with a color palette and copywriting aligned with the project.
Takeouts
What I learned
How important Copywriting is.
Although parts of the prototype have dummy text, well-thought headers and button labels give the product a special feel.
Talking in Data Types.
While building the Configurator, thinking ahead of which data types we would need for each input would save a lot of time and effort in the development stage.
Team Communication.
We worked together, many times asynchronously, and used tools like Trello, Google Drive and Slack.