Attipico

AI-Powered Bespoke furniture user flow

Role

UX/UI Designer – Internship

Timeframe

June – August 2025

Team

1 Frontend Developer

1 AI/Backend Developer

1 Designer (Me)

Skills

Product Design

Web Design

Copywriting

Overview

Attipico is a bespoke furniture company that wants to optimize their lead qualification process and make efficient use of their valuable customer's time.

Attipico is a B2B bespoke furniture atelier based in Malaga, Spain specializing in seating like chairs, stools, benches, etc. They work with high quality materials and workmanship, resulting in a high-end product for a refined customer base (Interior designers, artists, creative departments, etc). Their workflow starts with personalized videocalls with the potential customer, narrowing down specs, budget and timeframes beforehand. This lead qualification process and the subsequent back-and-forth communication before fully commiting to a project takes time for both sides.

An image showing a mental map of the existing lead qualification workflow.

The current situation

Communicating visual references is the most important part of the process, and it's a challenging process for both ends.

Without taking into account the challenges that videocall scheduling imply, the visual references (photos, sketches, etc) are key for the project so that the Atelier can prepare model previews. In many cases, the Atelier ends up with a big workload trying to boil down all the references into a group of files that are suitable to work with.

An image enumerating the Atelier and Customer’s needs.

ATELIER’S NEEDS

– Receiving customer’s contact info

Identifying customer’s budget

– Calculating estimated project completion date

– Amount of products needed

– Allow Cx book videocalls to further discuss the project

– Translating the customer’s visual references to understandable image files

POTENTIAL CUSTOMER’S NEEDS

– Identifying the Atelier’s quality and expertise

– Sharing their visual references in a clear way

– Making efficient use of their time

– Guidance through the commissioning process

The solution

Create a User Flow that allows users to express their ideas and graphic references in an effective and understandable way for the Atelier, enabling good communication at the project's start.

Upscaling Attipico’s current website, adapting a Configurator flow with a trained AI algorithm for image generation. This ensures the Atelier receives a uniform set of visual references per project.

An image showing the solution’s user flow.

Extensive product research showed that creating a bespoke piece of furniture is very complex (ergonomics, weight, materials, textures, etc). Therefore, we set out to prepare an MVP based on the Atelier’s own user research, before perfecting the AI generation and testing with the target users.

I worked closely with the developers, making sure we’re both aligned on which data types we would need from the users.

An image showing the MVP configurator’s logic.

Design insights

Attipico must convey experience and renown to users through a visually refined website without losing focus on the Configurator user flow.

Knowing that the target users are design-oriented, I reinforced the brand design with a color palette and copywriting aligned with the project.

An image showcasing Attipico’s visuals – Before & After.

Takeouts

What I learned

How important good Copywriting is.

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Talking in Data Types.